SCIURA HAIR – Ethics & Product Philosophy
After so many years of serving people and being constantly involved with their hair needs — embracing their concerns, understanding their struggles, and helping them make the right choices —
we finally decided to create our own hair extensions line that would meet expectations and fulfill it all.
In this new adventure, we knew from the beginning:
We wanted something different from everything we had seen around us.
No more boring plastic clones.
No more over-processed, unreliable hair extensions on bombshell archetypes that all looked the same.
We wanted to change things.
We wanted to “break down the rules and lay it down for all to see,” like The Beatles sing in Sexy Sadie (White Album, 1968).
But we didn’t just want to improve the quality of the product.
We didn’t just want to change the images representing this commodity.
We wanted to build something that carried strong ethical values — the same values that guide our lives every day.
That’s why we chose to manufacture our Keratin Fusion Tips extensions entirely in-house.
SCIURA HAIR is:
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Made in Milano (Italia)
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Produced in a completely eco-friendly way
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Crafted with ethically sourced hair
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Packaged with zero plastic and 100% recycled materials
SCIURA HAIR is fair trade.
Every strand of hair is gathered with full consent and fair compensation for those who provide it.
SCIURA HAIR is healthy and gently processed, maintaining the full integrity of the hair fiber — and above all, respecting the human being behind it.
Our extensions preserve the cuticles fully intact and aligned, ensuring their natural silkiness and maximum performance.
They last as long as high-quality human hair extensions are meant to — beautifully and reliably.
We formulate our Keratin Fusion Tips using a unique blend of natural rubber polymers, including keratin, collagen, and cellulose.
This makes the tips sturdy and durable, yet soft and spongy, so they blend seamlessly with your natural hair.
They are also easy to remove, leaving no damage and no sticky residue when applied and taken out professionally.
Our versatile Keratin Fusion Tips represent the most professional method of application.
They are unisex, customizable, and designed for anyone — men or women — who wish to wear and enjoy them.
Even our color swatch is made using the same hair used in our full production — ensuring consistency and authenticity.
Each color tab is crafted with fully recycled paper, making it a zero-waste component of the entire process.
Even better: our Keratin Fusion Tips are reusable and re-applicable, but only when applied professionally, and with care.
These are the same values that led us to choose our packaging:
Stylish, edgy, and 100% recyclable cans — not just a container, but something beautiful to store your hair secrets in.
We proudly believe that these strong values and ethical choices are what set SCIURA HAIR apart from the rest.
They give both stylists and final consumers a long-lasting relationship with us — one based on trust, quality, and conscience.